SUMMARY OF QUALIFICATIONS
- Provide directions & guidance on new technologies/strategies / techniques that the company can use to generate revenue or create new opportunities
- Formulates effective strategies consistent with the business and competitive strategy
- Coordinates and monitors processes and projects to operate within established financial constraints and improves where possible
- Advise the different stakeholders on how to target on information for different online audiences
- Design and implement standards (guidelines and policies) for individual websites
- Familiar with web analytics / metrics and search engine optimization
- Six years work experience in interactive advertising industry using XHTML, JavaScript, CSS, PHP & MySQL
- Flexible, hard working with strong communication and interpersonal skills
SKILLS AND EXPERIENCE
- Led the web development & web creative team on web site maintenance and new site developments to achieve business objectives
- Establishes and reinforces measurable performance objectives
- Translates long-term objectives and ideas into clear and practical operational plans
- Make balanced decisions that enhance the organizations financial position both short and long term
- Effectively manages multiple projects and tasks at the same time
- Collaborated with clients and ensured communication and satisfaction
- Provide direction and guidance on utilizing Social Media (Facebook, Twitter, LinkedIn) and mobile technologies as a digital marketing platform / tool
- Completed various projects using a combination of Flash, HTML, PHP, XML and JavaScript
EMPLOYMENT HISTORY
Questex Asia Limited, HONG KONG - Web Managment & Online Audience Development Manager
- Manage and oversee internal web team on media sites development, web traffic analytics and creative aspects to ensure the deliverables meet the business requirements
- Effectively determines long-term objectives / strategies and allocating resources according to priorities
- Implement social media strategies and campaigns to increase site traffic
- Develop customized analytics strategies to tie online and offline marketing and sales efforts
- Develop and implement an action plan that defines accountabilities that enable accomplishment of key strategic and customer-focus priorities
- Implement Search Engine Optimization (SEO) strategies and provide support and guidance for online editors
- Design and implement online ads and site development standards and guidelines for Questex Asia Media sites
- Implemented Enterprise social sharing gadget (a.k.a. Quimby) for Bank of America promotions web portals
- Applied Interwoven Optimost and Omniture A/B test for Bank of America production sites optimization
- Developed Nike Canada Events Online portals (micro sites)
- Acted as server engineer and communicate with Nike IT to handle back-end requests for Nike Canada portals
- Employed virtualization technology to create internal Virtual Machine Infrastructure
- Developed template system and provide site enhancements for Chrysler automobile portals (dodge.com, chrysler.com and jeep.com )
- Integrated cross offices code versioning control methodology by introducing new standard on subversion
- Created and implemented technical projects employing XHTML, JavaScript, PHP and MySQL
- Preformed information architect and implemented custom build CMS for vertica.ca
- Implemented database driven online contests and contest statistic tools for genuinehealth.com
- Coded and implemented Holts Shoe sitelet , Vancouver and holtsceuticals micro sites for holtrenfrew.com
- Created online special sections for in paper publications and maintain overall cosmetic appearance for the portals